In the early days, the goals were simple: publish any updates on Anderson, meticulously track all the wild rumors floating around at the time, and hopefully land an interview with the man himself. Mariotti used a dial-up modem and Microsoft FrontPage to build the site, eventually bringing on collaborators like graphic designer CJ Wallis, who now owns the site. He originally named it Cigarettes & Coffee, after the short film that inspired Anderson's 1996 debut feature Hard Eight. Greg Mariotti, a Seattle-based Anderson fan, created the site as a diversion from his banking career. And with the emergence of the internet at that time, and more specifically a fan site that was dedicated to our work, you could get your work immediately to them and help get it out into the world at large.' 'I made only a few films before that, and I realized how hard it was to get your trailer into theaters or your trailer in front of the right audiences. 'I remember so well being so excited by the possibilities,' Anderson told Thrillist when asked about the early days of the fan site. For more than two decades, the fansite Cigarettes & Red Vines has helped build and maintain the hyper-specific bond between Anderson and the ever-growing community of obsessives who can't get enough of his work.

Though the filmmaker behind Boogie Nights, There Will Be Blood, The Master, and the new '70s coming-of-age saga Licorice Pizza retains a sense of mystery about his process, he's always wanted projects to find the people who might love them. When Paul Thomas Anderson first started releasing movies back in the '90s, an era before Twitter or Reddit or Letterboxd or podcasts, it was difficult to know exactly who they were connecting with.

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